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It's About Time! The Journyx Blog
Today's post is from guest blogger, Myrna Vaca, Head of Marketing and Communications at Lyoness America. She is responsible for marketing, communication and business development efforts. Lyoness is an international shopping community and loyalty rewards program, where businesses and consumers benefit with free membership and money back with every purchase. Check out Lyoness on Twitter.
It can be difficult to feel like your business is part of tightly knit community - a place, like the fictional bar 'Cheers,' "Where everybody knows your name." But if you're a small business owner, creating a community of the folks who love your business and support it on a regular basis is imperative. After all, these are the people who keep you in business. Furthermore, they provide the best type of advertising that exists: word of mouth.
So the big question is, how do you keep your regular, loyal customers satisfied? You could simply hope that they continue to support your goods and services without any clever incentives or strategies. Or, you could come up with a few ways to reward these fine shoppers and let them know that you hope to continue a long, fruitful relationship with them.
Why not reward the whole crowd?
You may be wondering why we aren't telling you to reward every single person who happens to run across your business. You may be eager to kiss the feet, so to speak, of anyone who walks into the doorway or clicks on your website. And, of course, being gracious to all your customers goes a long way. But special rewards for your repeat customers will encourage the new crowd to keep coming back.
Create Repeat Customers
How do you entice the once-in-a-while customers to become loyal followers of your business? There are a few different ways.
How will your customers fall for your business if you and your staff aren't readily available to help with their needs? If you're a small business in particular, make sure that you approach each and every person who visits your business. Be courteous and assist them in finding the product or service they seek. Ways to assist might include:
- Show knowledge about products and services.
- Be a thought leader in your industry and offer insights.
- Recognize whether your company offers options such as layaway and special order and offer those when necessary.
- Be patient, encouraging and cheerful. It sounds obvious, but it's important!
Create a Contact List
Perhaps the most popular and the easiest way to gather your fans closer is to put together a list of contacts. Be forewarned that you should let the customer decide whether or not they would like to be part of your contact list. It should never be forced on a customer; this causes resentment. Two ways to approach gathering your list could be as follows:
- When a customer purchases something, invite them to sign the list so you can notify them of other items they'd be interested in.
- Invite customers to view your website or blog. Then, set up your blog to keep track of those who frequently pay a visit.
Reward Repeat Customers
Once you've figured out who your most loyal customers are, it's time to get to work rewarding them for supporting your business! Try these ideas.
Everyone loves a sale, but what everyone really loves is a sale for just a few people. Private sales aren't just for retail stores, either. Service providers - from hair salons to automobile mechanics - can benefit from offering a private sale event.
What kind of sale should you have? Consider these ideas:
- Holiday Sales
Don't just wait for Thanksgiving and Christmas. Thanks to the Internet, you can find a quirky holiday - National Cookie Baking Day, for example - that suits your business and is worthy of celebrating with loyal fans.
- Bring-a-Friend Sales
Another good idea is to offer the chance for a discount if your fans invite family members or friends to shop along with them. It's the perfect opportunity to bond with your loyal customers and to perhaps gain new ones.
"Member" Cards or Referral Rewards
Providing special cards or rewards for your loyal patrons can also work out well. The great thing about member cards is that you can choose whatever "deal" you want to offer. A few ideas:
- Visit a certain number of times and get a discount or freebie.
- Receive a special discount or freebie at certain times of year or certain days.
- Receive a special discount or freebie after spending a certain dollar amount.
- Refer to a friend and get extra licenses
Remember, rewarding the people who continue to shop with you is the best way to create a loyal following for your business. Keep up the great work, and your community will grow.
For the third year, Journyx will attend Microsoft Convergence. Watch for more information, including the Journyx booth number.
The holidays are starting and that means pumpkin coffee drinks, holiday music, colder weather, and a whole lot of stress! There’s the elaborate dinners to prepare, the countless gifts to find and purchase, and the numerous events to arrange. But fortunately at Journyx we’ve come up with some time saving tricks for the holidays.
If you are preparing holiday dinner, save time on the dessert. Instead of making an elaborate cake or pie, just put out supplies for sundaes or check out these desserts for more time-saving ideas. This way you can focus your time on the main courses.
To save time and money on gift-wrapping, buy solid colors that can be used for every holiday, including birthdays. This way you don’t have to buy different, holiday-appropriate gift-wrapping for every event. And you can always use newspapers if you run out!
Plan Your Travel in Advance
If you plan to go see friends or relatives over the holidays be sure to plan your trip far in advance. The good deals on flights and hotels go fast, especially for holiday vacations, and most people will be looking to take off time from work around this time.
Make Good Use of the Internet
Instead of braving the cold and the crowds to buy all your gifts, go online. Most retailers will offer deals and discounts on shipping over the holidays, so there’s no money to be saved for finding gifts in-person. Just be sure to start early so that your gifts arrive in time.
Make It a Potluck
Instead of preparing all of the holiday dishes yourself, get all of your friends and relatives to pitch in with a potluck dinner. This is more fun and will save you a huge amount of time and effort.
Hopefully, these time tricks will help you have a more stress-free, fun-filled holiday season!
Learning a second (or third or fourth!) language can be a great asset for professionals in today’s global economy. Being bilingual can especially be helpful if you interact with the public directly, such as with sales and customer service jobs. It can also open up new career opportunities (such as a job as a foreign language teacher), help your resume stand out, and give you numerous cognitive benefits.
The problem is: learning a language is hard! And time intensive! Fortunately Smigin helps you learn a new language quickly and easily. Smigin focuses on helping you learn conversational Spanish by emphasizing common words and phrases. It also allows you to customize the program to relevant topics.
The system uses videos to make the process fun. The videos are shot on location and utilize both a beginner and a native speaker, so that listeners can get a real sense of each word or phrase. Users can then play games to put their newly learned words and phrases to the test. The games increase in difficulty as the user progresses.
The system currently offers courses in Spanish but it will soon be expanding its offerings to include French and German. It’s free to register for Smigin, which gives you access to essential phrases. You can then upgrade to a paid version. The one month version is $19, the six month version $89, and the one year version $149.
Business trips are an important part of business. A recent study by Oxford Economics found that investing in face-to-face interactions with out-of-town clients and potential clients has a significant payoff – for every dollar invested in travel, companies made $9.50 in revenue and $2.90 in profit.
However, as any frequent business traveler knows, business trips are often stressful and time-consuming. You can’t avoid having to make these excursions, but you can make the experience more stress-free and time-efficient.
While it might be tempting to fly out of one of the big airports, smaller, regional airports often offer a quicker, easier experience. There is usually less traffic to and from these airports and fewer people to deal with inside.
Your company will probably book you on the cheapest flight – which might not be the most direct one. Do your own research for the fastest flights, and then download FlightTrack on your smartphone. FlightTrack will keep you informed of any delays, changes, or cancellations, and will provide you with alternative flight options.
If you are a frequent business traveler, keep a bag packed at all times. Make sure to include the essentials: toiletries, casual and professional clothing, etc. Also remember to print out your boarding pass beforehand, so that you don’t have to wait in line once you arrive at the airport.
Stick with Carry-On
Be sure to pack light, so that you can limit your luggage to a carry-on. This way, if you print out your boarding pass and check-in beforehand online, then you can breeze past the check-in lines straight to security.
Staying organized throughout your trip can help you save time that might have been wasted trying to figure out your next step. TripIt, a smartphone app, can help you stay organized by keeping all your travel information (boarding passes, hotel reservations, or rental service information) in one place and integrating it into a seamless itinerary.
Business trips can be a source of stress and hassle, but if you follow the steps above you can have an easier, more seamless experience.
“You can have an impact anywhere you are.” –Tony Dungy
We’re deep in the heart of Texas once again, but we had so much fun in Tampa while we were there! This year was absolutely huge, drawing in almost 750 GP attendees and around 4,000 attendees overall. It was so great to meet all of you there! We got to see many people in capes, decked out in handmade GPUG gear and proudly wearing their own company’s logo. A bunch of you even stopped by our booth and tried your luck with the slot machine.
With 185 interactive sessions to choose from, 176 sponsors and exhibitors, 101 volunteer presenters and an inspiring keynote address from NFL Super Bowl winning Coach Tony Dungy, we’re reeling in the photos and best moments in case you missed out or just want to relive the fun.
GPUG 2014 isn't far off, either. In the heart of America, GPUG Summit is set to be in St. Louis Missouri in 2014.
Did you love it as much as we did? Tell us your favorite moments in the comment section below! And from all of us here at Journyx, we hope to see you there next year!
New Features, Same Community Offers More Ways to Interact, Contact Support and be in the Know
AUSTIN, TEXAS (November 6, 2013) – Today Journyx reveals a completely redesigned Journyx User Community. The launch of these updates come at the helm of website and product rebranding, and a need for easier navigation, faster access to support, and a desire to bring together an interactive forum for discussion, ideas and solutions including:
· Updates to all product messaging including core products Journyx and Journyx PX.
· Easier access to the Journyx UserVoice, where you can share your ideas for new products and solutions.
· Quicker navigation to webinars and support.
· Easier view of news updates and product documentation.
“The Journyx User Community has always been a great resource for users, especially when it comes to finding Support information,” said Curt Finch, CEO of Journyx. “Now we have made leaps and bounds in making it more user-friendly and navigable for all customers: from long-time to new customers and from those seeking support information to those who just want to know more about Journyx. There’s something for everyone.”
Journyx invites all customers to check out the new User Community and sign up for a webinar or voice their concerns on Journyx UserVoice. For more information about Journyx and getting involved, you may visit the Journyx User Community for news updates and whitepapers.
About Journyx, Inc.
Journyx is not your average software company. We strive to be relentlessly creative and to build tools that help you spend your time on things that matter. After all, time is all we have. Founded in 1996, Journyx offers customers two solutions to reach the highest levels of profitability: Journyx – project, time and expense tracking software – and Journyx PX – resource management software that provides work and financial forecasting for a complete picture of project and budget status, employee time and availability. Journyx has thousands of customers worldwide, including Crate&Barrel, Schlumberger, BP, Big Brothers Big Sisters, Callaway Golf, Honeywell and many others. For more information, visit www.journyx.com.
Alyssa joined Journyx in 2013. She is responsible for supporting all marketing and advertising efforts for customers prospective and nurtured, including strategy, content curation and campaigns. Additionally, she coordinates all aspects of Journyx' social media presence. Alyssa’s favorite thing about Journyx is “working for a company with honest people and open ideas, willing to be both parts witty and bold.”
Don’t underestimate the work that needs to be done when purchasing a new ERP system such as Dynamics GP. With a whole new system being put in place there are many things that can cause problems, some which are not necessarily intuitive. Critical delays and added costs could turn what would be a successful implementation into a disaster. To thwart this from being your experience, consider enlisting the help of a Value-Added Reseller, such as Journyx. While your IT staff is top notch, unless they’ve done implementations for GP before, they must work as a team with the VAR to ensure success.
Here’s a countdown of the top 5 reasons to use a VAR:
1.Prevention—If the VAR have encountered snags in the installation process, they can work to prevent them from happening or mitigate the issues.
2.Mapping—The VAR will help you map out the settings of the application. Many of which need to be decided before using the system such as:
- How the Chart of Accounts will be set up
- How you want the transactions from the sub ledgers to post to the general ledger
- How security within the application should be set up for good internal control
3.Resources— The VAR have resources that can manipulate data from the current system and will ensure that the information is loaded in correctly.
4.Experience—Dynamics GP is designed with a lot of flexibility to accommodate add-on modules. The VAR have experience in dealing with 3rd party add-on applications. They can also recommend 3rd party apps if the business has a different way of handling transactions.
5.Training—While Dynamics GP is a great ERP system, it is not something that you can just pick up and intuitively know how it works. The VAR will have the capacity to provide user and administrator training.
Don’t use price alone to determine who you are going to go with for your VAR. Ask questions about their user experience. Make your own list of needs your company has and needs met. Prioritize your most important problems that must to be solved and go from there. When building your house, you use a building contractor; when starting a business you need a model in place. In this same way, a VAR will be the best guiding hand to starting up a Dynamics GP implementation, giving you the right tools to dive in.
Do you have trouble keeping your friends’, family’s, and clients’ addresses and phone numbers organized and updated? Have you sent letters to the wrong address and called the wrong number trying to get in contact? Don’t worry! The software program Plaxo offers the solution.
John McCrea, vice president of marketing for Plaxo, calls this free system a “smart address book you can use for your entire life. It’s self-updating, so whenever someone in your address book changes jobs, moves, gets a new cell phone number, your contact information is automatically up-to-date.”
With its free service, the system lets you consolidate contacts from the leading online services, and receive automatic updates from contacts also on Plaxo. The contacts are accessible on mobile through Plaxo’s free mobile applications, including iPhone, Andriod, and Blackberry. Additionally, for $5.00 a month, the system will sync contacts through email, including Google and Outlook. You can also merge duplicate contacts and receive birthday reminders.
When you sign up with Plaxo, you can provide as much or as little information as you want, including email address, phone number, physical address, and birthday. Whenever you meet someone new you can figure out if they are already in the system, and the system will automatically sync their information.
The highest tier Plaxo service (Plaxo Personal Assistant for $6.67 a month) will search out contacts online through publicly available information from sources like White Pages, LinkedIn, and Facebook. This way, even if the person isn’t in the system, you can still get their contact information.
You can access Plaxo from a regular Web browser at home, in the office, or on a mobile phone. So, instead of wasting time trying to update and organize your contact information yourself, invest in Plaxo.
Out of all the necessary weekly errands, grocery shopping is probably the most time consuming. If you have a family, your grocery list will probably be long and involved, and collecting all of those items can take hours. How can you save time at the grocery store? Here at Journyx, we’ve compiled a list of Time Tricks to help your next grocery trip go more quickly and seamlessly.
Plan out your meals for the week, and keep a running list of everything you will need. If you have a family or partner, keep the list in a place where they can easily add items. Also check your cupboards and refrigerator to make sure you have all the basics on hand (bread, butter, sugar, flour, etc.). There’s nothing worse than trying to make a new cookie recipe only to find that you’re out of sugar!
Make a Route
Figure out the layout of your grocery store and plan a route before you get there. (You can even ask the front desk if they have a photocopied layout of the store that you can use). Then group all of your listed items by aisle, so you won’t forget anything.
If you are a coupon cutter, make sure to collect all of your coupons beforehand. You don’t want to be stuck flipping through a coupon book in one of the aisles.
Go on Off Hours
Don’t go to the grocery store in the middle of your Saturday or Sunday, when it will be packed with weekend shoppers. Instead, try to go either before or after work on a weekday. It will be much less crowded and you’ll be able to do your shopping in relative peace.
Go Alone and Full
If you have kids or a partner, don’t bring them with you on your shopping trip – having another person with you will just make things harder. And most importantly, don’t go hungry! You’ll just end up overbuying. Instead go when you are contently full, so that you only stock up on the things you really need.
Do you maintain several social media sites? Does your company? With the great number of social media sites available (Facebook! LinkedIn! Twitter! Pintrest!), it can be hard to keep all of your accounts up-to-date. That’s why HootSuite is such a handy tool. HootSuite let’s you schedule and synchronize posts on all your social media accounts, as well as track brand mentions and analyze social media traffic.
HootSuite’s streamlined interface lets you view up to five social media sites at one time. You can do most everything that can on their native sites – post, Tweet, message, etc. But the kicker is that HootSuite lets you schedule posts on multiple sites at once. That means no need to scramble trying to post all of your message – HootSuite lets you craft a post at your leisure (it can even include a link and a photo) and then choose a scheduled time and date for the post to be released. HootSuite’s Auto Schedule feature will even space out your posts to be published at optimum times.
Additionally, HootSuite is a great choice for any business trying to gain a social media presence. HootSuite supports company pages on all of the major social media sites, including Facebook, Twitter, and LinkedIn. This lets you manage your company’s online presence in one place. HootSuite also lets you set up teams and members under their team management facility. This allows members to easily access the social media sites and share actionable social media tasks among each other. (The team management facility is available starting at $8.99 for HootSuite Pro.)
But HootSuite’s greatest differentiator is its analytics. HootSuite’s metrics will help you track your company’s brand name as well as general social media traffic. This information can help you develop social media marketing strategies and allow you to diffuse any negative activity your sites might generate (such as a customer posting about a negative customer experience).
HootSuite is available across a wide variety of platforms, including MacOSX, Windows, Linux and most mobile platforms. It is available in free, Pro, and Unlimited versions – so do some research before making your selection, and then enjoy easy, streamlined social media activity.