You think you have a sale. Then, poof, they're gone. If you have elusive, evasive, or frustrating sales experiences, you could have the wrong customer, wrong inducements or perhaps you're just not allowing them to go through their "buying continuum". The measures needed to be taken are similar to your sales process, but be wary- they are some major differences. Learn more about the customer's buying process and see how to incorporate it into your sales process for better results.